This is my first live blog, as I will be documenting this experience as it happens in front of me. Hooray for second row digital note-taking! I'm also keeping up on the #sheniak trend on Twitter.
Tweeting with Johnny!
"You're probably trying to understand where to go with your future. I was just like you." Story of my life.
To start, Dan told us to go get lost for a month whether it is around Europe or in the States. Symbolic? Maybe. Run wild, but don't forget your place.
Dan works for the Weiden+Kennedy ad agency which provides an environment that inspires people to create the best work of their lives. Their goal is to break the conventions of traditional advertising.
So anyway, Dan says that Nike is a brand for everybody, after all, "if you have a body, you're an athlete." The audience is everyone. The ads for Nike are geared to get consumers to have a meaningful relationship with athletes based on emotions that push people forward.
One of my favorites that Dan shared with us.
What are some of these emotions?
- Inspiration
- Playful
- Innovative
- Provocative (these are deep and kind of scary)
- Soulful
- Timely
- Entertaining
Add pop culture to your work. Cultural influences add a LOT to an ad. That's what makes it exciting and fun. Get inspired by modern movies, music, and internet trends. This will allow you to capture the imagination of others and take an ad to places people would never expect.
Pop culture, gruh.
All right, the provocative ads freak me out. The first one showed a bunch of kids telling the camera that they will be a better and healthier person if they were allowed to play sports. The second one was LeBron James saying that he was not a role model. He has fame and wealth. The last shot, he asked, "Should I be who you want me to be?" The last one was of an obese boy jogging. The last clip read, "Find your greatness." The ads are really different and really powerful.
Here's a soulful ad. I like this one.
Bouncing beats
And another.
Women power!
So next we checked out the case study for Nike's pupper campaign with LeBron and Kobe puppets. The innovative stories captivated audiences and made these ads go viral on YouTube. These inspired parodies all over the world. This is know as the MVPuppets campaign.
This is adorable
All of these emotions make ads send out the right message at the right time. It creates a vibrant Nike voice.
The world is definitely changing, and it is really exciting getting into the communications industry. I still don't know where I'm going when it comes to my professional future. But hey, let's focus on now. It IS exciting studying communications because we're learning about what is happening NOW and what is GOING to happen later.
@ the Herg Auditorium
Communications is also all about self expression. It's all about storytelling. Check out this blog. I mean, how do you think of me? What point am I trying to get across?
Well, things are getting pretty deep here so it's time I bow out. But remember this: advertising isn't always about trying to sell a product. It's about creating an image for a brand that people will be able to relate to. It's about being inspiring, playful, innovative, provocative, soulful, timely, and entertaining.
Good job, Nike. You've been graced with an awesome SU alum. Dan Sheniak, thanks for your wise words.
#Inspired
No comments:
Post a Comment